Client - Women in need
This series of ads tackled crucial topics that are swept under the carpet or are overlooked.
The initial ad shows an incomplete crossword puzzle with words that relate to the issues
women face while the second phase of it shows a completely solved puzzle. The basic idea is to show that women’s issues aren’t unsolvable, you just have to know what hints to look for and get help if and when necessary. The design intends for the audience to do exactly what the campaign wants them to do regarding the issue at hand; focus, look for hints and get help.
The initial ad shows an incomplete crossword puzzle with words that relate to the issues
women face while the second phase of it shows a completely solved puzzle. The basic idea is to show that women’s issues aren’t unsolvable, you just have to know what hints to look for and get help if and when necessary. The design intends for the audience to do exactly what the campaign wants them to do regarding the issue at hand; focus, look for hints and get help.
First week's ad. Letting men and women crack the puzzle. This puzzle was intentionally made very hard to show the real struggle and how hard abuse can be.
